Just begin the installation process and install Windows 10 like you normally would. If you visit that page on a Windows machine, it’ll redirect you to the download tool page instead. If you aren’t on Windows, you can visit the Windows 10 ISO download page to download an ISO directly (say, if you’re installing Windows 10 in Boot Camp on a Mac). There’s a Windows 10 download tool that runs on Windows systems, which will help you create a USB drive to install Windows 10. You can download it directly from Microsoft, and you don’t even need a product key to download a copy.
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